Wednesday, April 24, 2013

LIBR280_12_Book Study


Book Study:

Aunt Louisa’s Nursery Favourite



Melissa Woods
San Jose State University
LIBR280_12
24 April 2013
Professor Beth Wrenn-Estes



            Victorian Era England
            The World in 1869 & 1870
Author
Illustrators
Printer
Publishers
            Frederick Warne & Co.
            Scribner, Welford & Co.
Place of publication 
Title page
Rubrication
Incipit and explicit
Preface
Colophon Size and format
Collation Paper (watermarks?)
Page layout
Foliation/pagination
Printer's Device- Type
Color printing
Decoration 
Illumination/Painting
Binding
Endleaves and flyleaves
Conclusion/Summary
References



Towards the end of the nineteenth century and into the twentieth, Victorian England was beginning to understand childhood as a fundamentally different period of life than adulthood (McDowell, 2009).  This understanding fostered the belief that children had special needs for protection and education.  As a result, institutions specifically segregated from adults, such as playgrounds and schools, developed (McDowell, 2009).  This Victorian era development, in combination with the mechanization of printing and the ability and desire to bring print to the masses, fostered what is now known as the golden age of children’s literature (“book,” n.d.).  This period is generally seen as lasting from the 1860s to 1930s though children’s literature was being written well before this time (Carpenter, 1985).  Scholars mark the beginning of writing for children as the year 1672, but it is the nineteenth century is when the trend of writing moralistic or religious texts for children died down and fantasy took its place (Banerjee, 2007).  Additionally, it was not until 1850 that there was a stable commercial infrastructure for children’s literature and the sales of genre became a very important part of the publishing trade (Banerjee, 2007).  From this golden age, came the book Aunt Louisa’s Nursery Favourite.  During this period, Aunt Louisa was a name already established with a popular series called the London Toy Book series and many of these and other Aunt Louisa titles still exist today.  This particular book, published in 1870, is a combination of four nursery stories, in poem and verse.  The nursery stories are as follows: Diamonds and Toads, Dick Whittington, Lily Sweetbriar, and Uncle’s Farm Yard.  The book is a well preserved example of Victorian era children’s literature, produced by some of the more famous printers and illustrators of the time and as such, it stands as a wonderful example of the printing styles of that time.




England was the world’s most powerful nation during the late nineteen century (Evans, 2011).  The period is referred to as the Victorian age, so named for the monarch at the time Queen Victoria, also called the Empress of India (Evans, 2011).  This period was one of great changes due in large part to the first Industrial Revolution which created a consumer boom, growing prosperity in the nation, and a great expansion of towns and cities (Evans, 2011).  By the end of Queen Victoria’s reign in 1876, the British Empire extended over roughly one-fifth of the earth’s surface (Evans, 2011).  In neighboring Ireland, much of the population was dwindling as a result of the Great Potato Famine which lasted from 1845-1847 (Evans, 2011).  During that time, Ireland lost more that one million people to famine and far more were lost over the remainder of the century because of emigration to Australia, Britain and the Americas (Evans, 2011). 

            Civic identity and engagement were seen as extremely important during this period.  In fact, institutions such as libraries, wash-houses and swimming baths were funded as part of a “determination to provide working people with the means to improve themselves” (Evans, 2011).  The Victorian’s feeling of civic obligation also fostered a belief in charitable giving.  And as a result, many charitable organizations were formed in the nineteenth century such as the Society of the Relief of Distress and the Charity Organisation Society (Evans, 2011).



Around the word, there were many interesting developments.  For instance, in 1869, the Suez Canal was opened and the first transcontinental railroad across the United States was completed (eHistory, 2013).  Henri Matisse and Mahatma Ghandi were born that year and Tolstoy’s War and Peace was written (eHistory, 2013).  In 1870, the Franco-Prussian War began, the Kingdom of Italy was unified and Twenty Thousand Leagues Under the Sea by Jules Verne was written (eHistory, 2013).



The book is credited to Laura Valentine, or Laura Jewry Valentine, who often used the pseudonym Aunt Louisa.  Valentine was born in 1814 and died in 1899.  She has an impressive bibliography of works for children and adults and it seems that she was employed by the publisher, Frederick Warne and Co. as an editor (AbeBooks, Inc., 2013).  There are some cases where she is credited as the author of a work and in those cases she used her name rather than Aunt Louisa (Letteratura Dimenticata, 2013).  It is likely that Valentine was born in England, but little else is known about her (Letteratura Dimenticata, 2013). 



The illustrator of Diamonds and Toads, pictured above and the first story in the book, is credited to Kate or Catherine Greenaway.  Ms. Greenaway, is considered to be one of the more prolific illustrators of her time (Cavendish, 2001).  She was born March 17, 1846 in London (Cavendish, 2001).  She spent most of her year in Islington living above her mother’s store, but she spent her summers with relatives on a farm in Nottinghamshire (Cavendish, 2001).  The daughter of John Greenaway, a well known draughtsman and wood engraver, she took interest in the arts and studied at several places including the Slade School (Britannica, 2013b).  After her schooling, she began working for Christmas and Valentine’s Day card manufacturers as well as several children’s book and magazine publishers (Cavendish, 2001).  In 1868, Greenaway began exhibiting her drawings and she produced her first successful book in 1879 (Britannica, 2013b).  Her illustrations were highly regarded by art critics and her popularity spawned dolls, pottery, clothing lines, and in France there was even a children’s dress style called ‘Greenwayisme’ (Cavendish, 2001).  Kate died of cancer in London on November 6, 1901 and today she is considered the “uncrowned queen of the golden age of children’s book illustration” (Cavendish, 2001).  Unfortunately, the illustrator of the remaining stories is unknown.



            The printer of the illustrations was Joseph Martin Kronheim, a well known printer in the late nineteenth-century.  Kronheim was born in Madgeburg, Germany on October 26, 1810 (The New Baxter Society, 2013a).  At the age of 32, after living in Paris and Edinburgh, Kronheim moved to Paternoster Row in London (The New Baxter Society, 2013a).  Four years later he purchased a license to operate the Baxter process which is a process that uses wood and metal color blocks in conjunction with steel key plates to produce prints using oil-based inks (The New Baxter Society, 2013b).  The process, patented by a man named George Baxter, enabled cheaper and more effective color printing and it was often used in book illustration (The New Baxter Society, 2013b).  Kronheim found the Baxter process to be very time consuming and adapted the process using zinc blocks, but it resulted in a flatter finish (The New Baxter Society, 2013a).  Unsatisfied, he tried lithography but ultimately returned to using the Baxter process (The New Baxter Society, 2013a).  After the Paris Exhibition in 1855, Kronheim sold his share of Kronheim & Co. and retired to Germany (The New Baxter Society, 2013).  The retirement did not last long as shortly after Kronheim tried, unsuccessfully, to establish a printing business in America (The New Baxter Society, 2013a).  He eventually rejoined his old company in London and in 1875, the company stopped using the Baxter process and installed steam litho machines instead (The New Baxter Society, 2013a).  In 1887 Kronheim retired again (The New Baxter Society, 2013a).  He died in Berlin in 1896, at the age of 85 (The New Baxter Society, 2013a).




            Aunt Louisa’s Nursery Favourite lists two publishers.  The first, Frederick Warne & Co. was a publisher based in London.  It was founded in 1865 by Frederick Warne, a bookseller turned publisher and during the nineteenth century, the company built its reputation on it’s children’s books (Barton, 2013).  Towards the end of the century, Frederick Warne retired and handed the company over to his three sons (Barton, 2013).  The company is most well known for being one of the six publishers to whom Beatrix Potter submitted her first book (Barton, 2013).  Initially Warne turned to book down, but after seeing a privately printed edition in 1901, they changed their minds and offered to reprint the book if Potter did the illustrations in color (Barton, 2013).  Potter complied and The Tales of Peter Rabbit was published by the company, the beginning of a partnership lasting over forty years (Barton, 2013).  In 1983, Frederick Warne & Co. was acquired by Penguin Books and as a division of Penguin, the company continues to publish children’s books today (Barton, 2013).



The firm began with Charles Scribner I and Issac Baker in January of 1846, and was called Baker & Scribner (Princeton University Library, 2002).  It was based out of the Brick Church Chapel in New York City until 1856 when the sale of the church forced the company to relocate to Broadway (Princeton University Library, 2002).  Prior to the move, Issac Baker died and as a consequence, in 1851, Charles Scribner I assumed full responsibility of the company and changed the name to Charles Scribner & Co (Princeton University Library, 2002).  Shortly after the company moved, they took on a new partner named Charles Welford, the son of an English bookseller (Princeton University Library, 2002).  He was given 1/3 share of the company to establish a separate company, Scribner & Welford, for the importing of foreign books (Princeton University Library, 2002).  When Charles Welford moved to London in 1864, Scribner & Welford established a presence in both New York and London (Princeton University Library, 2002).  The company continued well after Charles Scribner I and Charles Welford’s deaths in 1871 and 1885 respectively (Princeton University Library, 2002).  The company’s partners and name changed frequently until 1891 when Scribner & Welford was subsumed under the name Charles Scribner’s Sons and all business has been conducted under that name until the present day (Princeton University Library, 2002).  In 1999, the company joined Gale Cengage Learning and in 2004, they won the Dartmouth Medal for their Encyclopedia of Food and Culture (Cengage Learning, 2012).  Charles Scribner’s Sons has a long and well established history which included the Scribner Book Store which was in New York on Fifth Avenue from 1913 until 1989 (Princeton University Library, 2002).  That building, which bears the company’s name on the side, was established as a landmark of New York City in 1962 and remains to this day (Princeton University Library, 2002).



There are two places of publication listed; London and New York.  London is the first location listed and it is clearly considered more important as it is listed in a larger font.  New York is listed much lower down on the page and is in a smaller font.



Title pages originated from two very distinct needs.  First, as books were commercial products, it made sense to place all of the advertising information in the front of the book so that it could be easily seen by potential buyers (Frazier, 2003).  Second, because books were sent to sellers prior to being bound between covers, it became necessary to protect the book, especially the first page, from being dirtied (Frazier, 2003).  At first, a blank page was added to protect the page, but this obstructed the book’s identity (Frazier, 2003).  To identify the book printers added a page with just the title of the book, called a half-title.  Eventually, the half-title evolved into a full title page though the half-title is still seen in books today (Frazier, 2003). 

The title page of Aunt Louisa’s Nursery Favourite is relatively simple, though it does highlight some of the developments of title pages from their inception.  In the fifteenth century, English title pages were often simple but would include large printer’s marks that took up the majority of the lower half of the page (Pollard, 1891).  Towards the middle of the sixteenth century, the printer’s mark reduced in size, but it became fashionable to fill the entire page with large woodcut borders, which often only left a small area to include the page’s important information (Pollard, 1891).  It was also around this time, 1520, where the year of publication began appearing in Roman numerals on the bottom of the page (Pollard, 1891).  This did not last long since unique woodcut blocks could only be used for one publication and, toward the end of the century, the borders reduced in size and took the form of repeatable arabesques, architectural designs, or sculptural figures (Pollard, 1891).  During the seventeenth century, title pages generally included only text, often of different sizes and fonts (Pollard, 1891).  The page was usually crowed and often contained a “resume of the book” (Cole, 1971).  The style lasted into the eighteenth and nineteenth centuries, though the page eventually became less crowded (Cole, 1971). 

This particular title page fits with the style of its time.  There are several different fonts and font sizes and the page has a significant amount of information.  We can also see that the fonts are generally larger on the top half of the page and reduce in size towards the bottom.  Lastly, there is a publisher’s mark towards the bottom of the page as well as the date of the publication.



There is no rubrication used in this text.  In fact, there is no red ink used in the text block at all. 



There is no incipit or explicit.  The absence of an incipit or explicit is consistent with the time of the book’s publishing.  Incipits and explicits served very important purposes when manuscripts were being produced, however in later printed titles, it seems that they fell out of disuse or, in the case of explicits, were replaced by colophons (Cole, 1971).



This book includes a preface.  Prefaces, or a statement written at the beginning of a literary work which generally explains its scope or methodology, go very far back in the oral and literary tradition (Dictionary.com, 2013).  “For example, in the Gilgamesh epic the first tablet includes the author’s ‘introduction’ to the tale of Gilgamesh” (Zepetnek, 2009).  In the case of Aunt Louisa’s Nursery Favourite, it is an editor’s preface.  This particular preface is interesting as it aligns itself with the other Aunt Louisa Toy Book series, though this particular book is not considered to be part of the series itself.  So it not only functions as an explanation of the work, but an advertisement as well.



            There is no colophon for this text.  The importance of colophons gradually dwindled into the sixteenth century, as the title page became widely used (Cole, 1971).  Though during the sixteenth century, it was common for a book to have the title page and colophon (Cole, 1971).  There was a resurgence of colophon use in the nineteenth century as private presses began to re-emphasize their fine printing and skilled craftsmanship, but since this book was intended for mass production, it would have been unlikely for it to have a colophon (Cole, 1971).

During the nineteenth century, and still today, the size of the book is generally related to the way in which it was printed.  Often multiple pages were printed onto one full sized sheet of paper and then folded into signatures which could be sewn into a complete book (Allen, 1981).  If two pages were printed on a sheet, the size would be a folio, four pages would be a quarto, eight an octavo and so on (Allen, 1981).  This naming convention is still used today though the style of printing has changed (Allen, 1981).  In this case, the book was only accessible online and there was no size listed so an exact size of the book is unknown.



The book begins with an illustration and is followed by the title page and preface.  There is a rudimentary table of contents included within the title page which lists each nursery tale; however no page numbers are given.  The main text block of the book is arranged in four parts, one for each nursery tale.  Each story is arranged first with the half-title, then the first page of text. The illustrations are interleaved within the text, though the stories always begin and end with a text page.  And each illustration has a blank page preceding it.  There are no visible watermarks on the pages of this book. 



William Morris, a well known nineteenth century printer, had much to say about the way a book should be designed.  His conception of the ideal book was one where the “font ought to be delicate…the text should be properly set in the page, allowing for a decent size margin on all sides…[and] ideally the book should have hand made paper” (Fawcett-Tang & Mason, 2007).  Had Aunt Louisa’s Nursery Favourite been compared to Morris’ standard, it would have most likely failed. 

In this case, the page layout is dependent on the story.  In three of the stories, the text pages have significant amounts of space between lines and there are small margins.  The pages are completely taken up with text and the edges of the text are justified.  Lily Sweetbriar, a poem, is laid out differently from the rest of the text.  In this section of the book, the margins are very wide.  The lines of text are very close together and at the end of each four-line paragraph, there is a one-line space.  Additionally, every other line is indented and the text edges are not justified.



The pagination of this book is quite interesting.  The text pages of each story are numbered but the numbering is based on each story as opposed the entire book.  So each story begins with page one.  Additionally, the illustration pages, the interleaving blank pages, and half-titles are not accounted for.  So, even if page two had an illustration or a blank page directly following it, page three is considered to be the next text page following page two.



            There is no printer’s device in this book, but there is a publisher’s device.  It is a circular device for Frederick Warne & Co.  The main design is three flowers that are in the shape of a stylized ‘W’.  This is outlined by a thick circular margin with the location of the publisher written within it.  Finally, there is an outer circle which is decorated with flowers as well. 

In Aunt Louisa’s Nursery Favourite, we can see all three examples of type.  The title page shows one line of gothic style type, “Printed in Colours by Kronheim,” (pictured above) while the rest of the page is in roman type (pictured below).  This is in line with the printing trend of the time which favored the roman type which, since it became popular in the sixteenth century, has been considered the ‘standard’ typeface of book typography (“roman(typeface)”, n.d).  On the text leaves of the stories, the top margin has one line of text in italics and the text block is, again, a roman type.  More specifically, it is most likely that the roman typeface is from the Transitional family. 

The Transitional family of typeface is so named because it marks a period of transition from the Old Style and Modern typefaces (Bevington, Craig, & Scala, 2012).  It is characterized by a greater contrast in the thick and thin strokes than the Old Style, the stress of the letters is almost vertical, and the serifs are not has heavily bracketed as the Modern typeface (Bevington, Craig, & Scala, 2012).  Baskerville type, a very popular Transitional typeface named for its creator John Baskerville, is considered to be one of the most pleasant and readable typefaces of this style (Bevington, Craig, & Scala, 2012).  This book is considered to have a Transitional typeface because the thick and thins are of a greater contrast than the Old Style, but the serifs are not block or slab serifs as they would be in the Modern class of typeface.



There are a total of twenty-four color illustrations included in Aunt Louisa’s Nursery Favourite.  It is most likely that the color printing of the book was either the Baxter process, which is described earlier in this blog, or chromolithography.  Chromolithography is a very time consuming process of printing where each color is printed separately using different stones prepared by the lithographic process (Nadeau, 2013).  It was a very expensive process at the time and was reserved for only the most expensive books (Nadeau, 2013).  More likely then not, the Baxter process was used to prints these illustrations.  Especially since according to his biography, Kronheim mainly used the Baxter process until 1875 when his company switched to steam litho machines.  And as the book was published in 1870, it would make sense that the Baxter process was used to produce these prints.



Aside from the color illustrations, there are several printed decorations throughout the text.  The first form is a decorated initial at the start of each story.  The initials are simple, two-line designs.  There is also an ornamental line between the large and the beginning of the text on the first page of each story.  Finally, some of the stories end with a page where the text only fills half the page.  In order to fill the page, the printer adds a decorative element.  None of the text decoration is printed in color.




There is no illumination or painting in this text. 



The book is beautifully bound in dark blue leather with a gilt title and ornaments.  On the front cover, there is an outside gold border as well as a leather tooled inner border surrounding the title of the book.  The title is also gold leaf and is extremely ornate.  The back cover has the same leather tooled border as the front, but does not have any gilding.  The binder of this book is unknown.



The front and back of the book each have one pastedown and one blank flyleaf that make up the endleaves of the book. 



Aunt Louisa’s Nursery Favourite is an exemplary example of nineteenth century British children’s literature.  The tales within are classic British nursery tales, some which have lasted throughout the centuries (the author has a good friend goes by Dick Whittington, the protagonist in the second tale).  Because it brings together several of the well known artists, publishers, and printing techniques of the time, a significant amount can be learned from this text.  Interestingly, this book is in near pristine condition which suggests that it was probably seldom used.  A fact that one the one hand is quite sad, but on the other hand means that the book is wonderfully preserved in all of its Victorian era glory.

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